Product development has been a central feature in our business culture since the unit was first established. Our product development unit is located at our headquarters in Ballerup, Denmark. This is where our Greenhouse Vision comes to life through exiting and unique concepts. Today, Carl F International is known as the bench-marker in our industry. Carl F International’s product development unit has a strong tradition of pushing boundaries and creating a unique stance in the market.
The philosophy behind the process
The creative and technical processes of developing new concepts and ideas are complex matters and to some extent our trade secret. However, four key product development standards prevail in order to aid and challenge our team in creating the best concepts for the market.
Free your mind
Free creativity is the cornerstone of any development project. It allows product development to produce inspirational ideas that are not restricted by traditional theoretical rules, production processes or traditional inclinations.
Anything’s possible
The statement “it can’t be done” does not exist in the product development unit. Instead the question “how can it be done?” prevails.
Innovate - Let the others imitate
Think ahead is a standard we consistently use to be the innovators and market leaders. Consequently, ‘We lead others follow’ has been a suitable phrase in Carl F International, evident by our strong partnerships and a number of replicas, although never achieving the same quality level or design standard.
Quality & craftsmanship
Good old fashioned craftsmanship is key in every concept from idea to marketing the product. This is achieved by employing quality-conscious people who think big and have the stamina to take the concept from the drawing board to the market.
The Result?
By adhering to these standards, product development becomes a dynamic entity of ideas and concepts pushing the boundaries of design, production methods, and modern thinking. This is what creates and maintains Carl F International’s position at the forefront of the industry.
From idea to product
Ideas and inspiration springs from all corners of our organisation, yet mostly from a designer. Once an idea is approved for development, a tried and tested method is used to bring the concept to the marketplace involving collaboration between all departments within Carl F international. This process is closely supervised by product development to ensure a smooth transition of the concept product through all of Carl Fs channels. Also, this method ensures that the final product matches the quality and design standard of the existing product range that has become Carl F International’s trademark.
